Designed and produced by Public Relations branch, Midlands Region, Central Electricity Generating Board, Shirley, Solihull, Warwickshire, Printed by Midlands Region Headquarters Printing Unit.

        Midlands Region of the Central Electricity Generating Board operates 36 Power stations and covers 11,000 square miles of central England - the white area in the map above. The map also shows where the Region's power stations are and how much electricity each of them can produce.
        The Region is one of five that make up the CEGB, the largest electricity generating organisation in the western world.
        The CEGB makes the nation's power, transmits it in vast quantities and at very high, voltages throughout England and Wales, and sells it in bulk to the area electricity boards. They step the voltage down and, using their own local distribution networks, market the power to nearly 20 million industrial, commercial and domestic consumers. In 1970-71 national sales of electricity amounted to 180 thousand million units five times the level at the time of nationalisation in 1948.
        The Midlands Region was the focus of the CEGB's massive expansion programme in the 1960s. Huge power stations. greater than any previously built, were needed to meet the nation's rapidly rising demand for power. That is why big new stations are now in service in the Midlands Region, and why the Region produces nearly a third of the nation's electricity.